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2002 Ford Explorer Ads
May-July, 2001

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What do you think of when you hear the word explore? Traveling to the unknown? Seeing new worlds? Getting out on the open road? Well, believe it or not, the most exciting place to explore may be right in your own backyard -- Mountains, oceans, forests, deserts. California has more surfaces than the moon. And the brand new, totally redesigned 2002 Ford Explorer is one of the best ways to explore them. It has a longer wheel base, a wider stance, a roomier interior, and a first-time ever four wheel independent suspension. It even has an available third row seat, to give you enough room to fit seven passengers comfortably. The perfect balance of form and function. When it first came out the Explorer changed the way we thought of SUVs, and it's about to do it again. The all-new 2002 Ford Explorer. Because your imagination has no boundaries.

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What fascinates us most? UFOs? ESP? SUVs? So maybe SUVs aren't paranormal. But they certainly do qualify as phenomena. And it may well have begun with the first Ford Explorer. When the Explorer appeared, no one had ever heard of a sport utility vehicle. Today, SUVs are just about everywhere you look. There are over 60 different species, and as they multiply, they are becoming more and more alike. Which makes the brand new 2002 Ford Explorer even more exceptional. It has a longer wheel base, a wider stance, a roomier interior, it has a first-time ever four wheel independent suspension for a smoother ride. And it has an available third row seat which turns it into a seven passenger vehicle. It balances function, beauty, and a perfect sense of the moment. The all new 2002 Ford Explorer. Because your imagination has no boundaries.

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Space travel. It's a concept that's hard for most of us to grasp. What would it feel like? What would it look like? Now picture this. A new kind of spacecraft, that travels here on the ground -- familiar, yet totally different, unlike anything you've ever seen. A brand new vehicle with unexpected room, and if you wish, a third row seat that allows you to carry seven, yet disappears with a wave of your hand. This is the all-new Ford Explorer, completely redesigned for 2002. It has a longer wheel base, a wider stance, and a roomier interior. Four wheel independent suspension for better handling and a smoother ride. A seven passenger sport utility vehicle that is as functional as it is beautiful. This is space travel we can all understand. The all-new 2002 Ford Explorer. Because your imagination has no boundaries.

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We are no strangers to the unexplained here in California. Take a ride around the Golden State and you'll witness places like Mt. Shasta, a popular UFO landing spot. Or the Queen Mary, our very own haunted ocean liner. But one thing that's no mystery, is where you can get one of the most powerful SUVs out there. Introducing the all-new 2002 Ford Explorer. Redesigned so it's longer, wider, roomier, better. It has an optional V-8, that gets you, six of your friends, and all your gear wherever you want to go. And even with all that power, the ride stays smooth with the four-wheel independent suspension -- another new phenomenon for the Ford Explorer. With an unbeaten track record, and a host of improved features, it's no mystery why Explorer is the best-selling SUV in California, and everywhere else. The all-new 2002 Ford Explorer. Because your imagination has no boundaries.

Transcript courtesy of the Ford Moter Company.



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